Not every product needs a demonstration. Some are self-explanatory, while your representatives can explain others via user manuals and brochures. If your product requires a demo, it’s not such a bad idea to take it to potential customers through mobile exhibits.
Here’s why Sky Expo Rentals thinks mobile exhibits and live demos are a match made in trade show heaven.
Take Your Message to an Out-of-Reach Audience
Trade shows are organized at a specific location and target a certain audience. What if your products and services are so out-of-the-box that it’s hard to find an audience for them at a conventional trade fair? This is where mobile exhibits come in.
If there are only a handful of trade shows for your industry and they’re all taking place in different states, you can just take the trade show to the people. That way, you can call the shots on the time and day of your exhibit and pick and choose who you want to demonstrate to.
Create Specific Demos
Apart from their static nature, a drawback of trade shows is that they cater to several industries simultaneously. Thus, your product demo needs to be tailored to a wider audience, which can take a lot of research and time.
With mobile exhibits, you’re targeting a very specific demographic. It’s an audience you already know, so creating a product demonstration that answers their needs is much easier to achieve than making a demonstration that answers the needs of every random lead.
Ensure Full Engagement
A bigger audience doesn’t guarantee full engagement. In fact, it decreases engagement because there’s only so much everyone can catch from their vantage point in the room. However, a mobile exhibit has a much smaller audience. A well-crafted demo can fully engage every member in a small crowd because you can interact with all of them equally.
A mobile exhibit also ensures full engagement because you’re demoing to the people who’ve agreed to show up to your show to see your product, not anyone else’s. As long as you’ve got the same tech and smart technology as a conventional trade show, you can get your trade show on the road successfully.
Organize a Successful Mobile Exhibit with Sky Expo Rentals
If you’re new to mobile exhibits, you don’t want to risk DIY-ing the display. Solicit our trade show services for mobile booth rentals you can take anywhere your audience is. Seek our amazing exhibit design consultants for custom trade show services to nail your road exhibit the first time.
Get in touch for more information or any questions about our services.